Bite Back is a youth activist movement challenging a food system that’s been set up to fool us all.
In a landscape where 15 billion online junk food ads bombard people every year, Bite Back needed to cut through, call out and fight huge corporations with huge budgets and little accountability.
This refreshed identity takes the common typefaces, colours and highly saturated photography styles found in so much junk food marketing, sticks them all in a blender and puts them in the hands of young people as a tool for progress.
In a landscape where 15 billion online junk food ads bombard people every year, Bite Back needed to cut through, call out and fight huge corporations with huge budgets and little accountability.
This refreshed identity takes the common typefaces, colours and highly saturated photography styles found in so much junk food marketing, sticks them all in a blender and puts them in the hands of young people as a tool for progress.
Design Direction: Wolff Olins
Executive Creative Director: Emma Barrat
Executive Strategy Director: David Stevens
Associate Creative Director: Joe Waterfield
Designers: Max Zimmer, Jamilya Kulambayeva, Luca Di Lorenzo
Engagement Manager: Alexander Lewis
Creative Strategist: Franc Falco
Motion/Animation: Winston Duke, Animade
Executive Creative Director: Emma Barrat
Executive Strategy Director: David Stevens
Associate Creative Director: Joe Waterfield
Designers: Max Zimmer, Jamilya Kulambayeva, Luca Di Lorenzo
Engagement Manager: Alexander Lewis
Creative Strategist: Franc Falco
Motion/Animation: Winston Duke, Animade
Initial Mouth Explores
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