I had the pleasure of working with Jones Knowles Ritchie on Burger King’s first major rebrand in two decades. Using the vivid new illustrations as a guide, the team and I crafted a motion identity alongside a brand film which revealed the new identity in its full glory.
Design Direction: Jones Knowles Ritchie
Creative Director: Dan Kennington
Animation: Winston Duke, Chris Frost
Creative Director: Dan Kennington
Animation: Winston Duke, Chris Frost
![](https://freight.cargo.site/t/original/i/9edaf2171144f1517c5c1d7be71e724630fd50119415fada451f1281b272cdcc/BURGER_KING_LOGO_V2_NO_TAGLINE.gif)
![](https://freight.cargo.site/t/original/i/72beb304b785a7ed66efbe156cc06fddd29ef782f835992d4304e2e328b7821f/BURGER_KING_LOGO_V1_NO_TAGLINE.gif)
![](https://freight.cargo.site/t/original/i/455699a609b3ddca2aee60c429f40a82b00429f67385880dcb6e35adff66caa4/BURGER_KING_LOGO_NO_TAGLINE_TR.gif)
![](https://freight.cargo.site/t/original/i/6d5a33b037dc5de60a4d147583d81d01d09969ec24421fcd4f06bb93bc001b06/BK_LOGO_REVEAL_INGREDIENTS_NO_SCALE_TAGLINE_TR_2.gif)
![](https://freight.cargo.site/t/original/i/b08e0669332613199d95e0df21d7fd5d48b391cfc023952834f08b940bcca16c/BK_BURGER_LINES_NO_TAGLINE.gif)
![](https://freight.cargo.site/t/original/i/aca6ed7f1c0364436b6c4ce6c0b74191dd5e63e747715695d76a4300b6407ba0/BK_LINES_FLAMEGRILLED_LINES_NO_TAGLINE.gif)