In 2019, Burger King approached JKR to undertake a brand transformation following the removal of artificial additives from its menu. What began as an effort to shift perceptions around food quality, sustainability, and taste evolved into a comprehensive brand overhaul. I worked closely with the motion team, using the bold new illustration style as a foundation to develop a motion identity and brand film that unveiled the refreshed brand in full.

Design Direction: Jones Knowles Ritchie
Head of Motion: Dan Kennington
Animation: Winston Duke, Chris Frost