Burger King approached JKR in 2019 seeking a brand transformation. The company had recently removed artificial additives from its menu and aimed to elevate perceptions of its food's quality, sustainability, and taste. This initial goal quickly evolved into a comprehensive brand overhaul.
I had the pleasure of working closely with the motion team on using the vivid new illustrations as a guide, we a motion identity and brand film which revealed the new identity in its full glory.
I had the pleasure of working closely with the motion team on using the vivid new illustrations as a guide, we a motion identity and brand film which revealed the new identity in its full glory.
Design Direction: Jones Knowles Ritchie
Head of Motion: Dan Kennington
Animation: Winston Duke, Chris Frost
Head of Motion: Dan Kennington
Animation: Winston Duke, Chris Frost
