Making Impossible Possible. Being a world class gymnast takes an immense amount of talent and skill, but Courtney Tulloch takes it one step further. Two seemingly impossible moves are named after him, T1 and T2.
As Courtney moves through the air, his body is perceieved to be in an impossible state until it has reached full rotation.
We wanted to capture Tulloch’s unique move sets and translate his visual language into the traditional type, 3D modelling and motion.
As Courtney moves through the air, his body is perceieved to be in an impossible state until it has reached full rotation.
We wanted to capture Tulloch’s unique move sets and translate his visual language into the traditional type, 3D modelling and motion.
Creative Direction: Jones Knowles Ritchie, Luke Thompson
Head of Motion: Dan Kennington
Motion: Louise Seager Winston Duke
Featured: Stash, Creative View
Awards: One Show Shortlist, ADC Gold Cube & Brand Disicpline
Head of Motion: Dan Kennington
Motion: Louise Seager Winston Duke
Featured: Stash, Creative View
Awards: One Show Shortlist, ADC Gold Cube & Brand Disicpline
