Google DeepMind invited a small group of collaborators to create a series of 10–15 second motion pieces exploring different perspectives on AI.
This phase of the work shifted toward more grounded visual stories, focusing on human roles rather than abstract representations. The central theme was generative AI, with full creative freedom to interpret it, reflecting the importance of diverse, human-centred narratives around AI.
This phase of the work shifted toward more grounded visual stories, focusing on human roles rather than abstract representations. The central theme was generative AI, with full creative freedom to interpret it, reflecting the importance of diverse, human-centred narratives around AI.
Google Deepmind Team: Gabriella Pearl, Ross West, Emma Yousif, Katie McAtackney
Animation & Direction: Winston Duke
Music: Ryan Campos
Animation & Direction: Winston Duke
Music: Ryan Campos
The aim was to create a visual narrative depicting generative AI from user input to output, distilling a rather complex subject into a digestible form. With a simple play on words the idea became ‘What if we replaced a sunflower’s bloom with an actual sun?’.
From the beginning selection of keywords, pictures or phrases, moving to a wink at the inner technical workings of how generative ai links information together and finally the resulting media generated, the hope with this piece is to show that implausible ideas can come to life.
