In a world of fake news Ugly Drinks keeps it 100% real with no additives or artifical flavours. Jkr develops a brand with attitude, to show that drinks with real ingredients doesn’t have to be boring. And in a sugary filled world, Ugly drinks stands out.
We we’re tasked with bring the firey mascots to life, creating a promotional brand film and variety of social posts for social media and DOOH.
We we’re tasked with bring the firey mascots to life, creating a promotional brand film and variety of social posts for social media and DOOH.
Design Direction: Jones Knowles Ritchie
Creative Direction: Daniel Kennington
Motion: Louise Tattershall, Winston Duke
Creative Direction: Daniel Kennington
Motion: Louise Tattershall, Winston Duke
![](https://freight.cargo.site/t/original/i/edab2d1ad7262711948c9508adc527c9d236f40a7fa8a1d78ad229cff7e2f5f1/blahblah.jpg)
![](https://freight.cargo.site/t/original/i/8d84997938259a04bef0a72552906ee38e073b9c55e2fb40bbff7ff0bb6edff9/ugly-can-white.gif)
![](https://freight.cargo.site/t/original/i/e8a79b65b6d179fad7af29643635cf5e3c090c4c6c24ce7ebd159a92c94660b4/ugly-seagull.gif)
![](https://freight.cargo.site/t/original/i/e5c84b965f8b00a43b2a1cb2e9b550281a708c9ba6e79627f413c6f1ef79c344/What-Grinds-Our-Gears-02.jpg)
![](https://freight.cargo.site/t/original/i/57c9ae83535b9661dce4b05302e3621bf8d20ac9e020d824ff3ec8d77215e9cc/Red_Character.gif)
![](https://freight.cargo.site/t/original/i/43d8ed401c649dafd8988171e3199e9927fd807485290c6406b97482b2c3584c/Yellow_Character.gif)
![](https://freight.cargo.site/t/original/i/9b2a915b7d5b84f17ee97b71dc822263fb0a6af0aa539ab5be66aa672b3f61f5/Peach_Character.gif)