XPENG, a pioneer in cutting-edge mobility solutions, from futuristic flying car concepts to state-of-the-art AI and laser technology for autonomous driving, required a distinctive brand identity. In a rapidly expanding market crowded with similar electric vehicle brands, XPENG needed to stand out.
Design Direction: Wolff Olins
Motion Design: Winston Duke, Étienne Godiard
Creative Director: Stewart Davis,
Associate Creative Director: Scott Townsin
Senior Strategy Director: Jocelyn Turlan
Senior Strategist: Milan Kendall Shah
Creative Specialist: Franc Falco
Program Director: Ioana Boldor
Xpeng, Head of Marketing: Summer Ji
Motion Design: Winston Duke, Étienne Godiard
Creative Director: Stewart Davis,
Associate Creative Director: Scott Townsin
Senior Strategy Director: Jocelyn Turlan
Senior Strategist: Milan Kendall Shah
Creative Specialist: Franc Falco
Program Director: Ioana Boldor
Xpeng, Head of Marketing: Summer Ji
Wolff Olins partnered with XPENG to develop a brand platform that would position the company as a people-centric intelligent mobility provider, shifting focus from traditional automotive norms to align with the modern, youthful, and innovative spirit of lifestyle technology, enabling XPENG to expand its reach beyond China.
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Leveraging the distinctive "X" in the XPENG name, we crafted a brand identity inspired by LiDAR technology. Like LiDAR, the identity is adaptable and forward-thinking, offering a precise visual system that seamlessly integrates into daily life. This responsive and intuitive world of Xs creates a unique brand experience.
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