<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:media="http://search.yahoo.com/mrss/"
	
	>

<channel>
	<title>Winston Duke</title>
	<link>https://winstonduke.com</link>
	<description>Winston Duke</description>
	<pubDate>Tue, 23 Jul 2024 09:38:16 +0000</pubDate>
	<generator>https://winstonduke.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Reel</title>
				
		<link>https://winstonduke.com/Reel</link>

		<pubDate>Sun, 15 May 2022 11:44:09 +0000</pubDate>

		<dc:creator>Winston Duke</dc:creator>

		<guid isPermaLink="true">https://winstonduke.com/Reel</guid>

		<description>
	Selected motion work.&#38;nbsp;Branding, identity, experimental &#38;amp; commercial motion.
	Various Personal Projects
Courtney Tulloch
Burger King
Lloyds Bank
WOW Drinks
Google Deepmind
Xpeng
Bite Back
Mavericks Snacks

D.D Dark
Aecorn Drinks
Ugly Drinks

Young Ones Student Awards





  

</description>
		
	</item>
		
		
	<item>
		<title>Google Deepmind: Visualising AI</title>
				
		<link>https://winstonduke.com/Google-Deepmind-Visualising-AI</link>

		<pubDate>Tue, 23 Jul 2024 09:31:56 +0000</pubDate>

		<dc:creator>Winston Duke</dc:creator>

		<guid isPermaLink="true">https://winstonduke.com/Google-Deepmind-Visualising-AI</guid>

		<description>
	
Google DeepMind invited a small group of collaborators to create a series of 10–15 second motion pieces exploring different perspectives on AI. 
This phase of the work shifted toward more grounded visual stories, focusing on human roles rather than abstract representations. The central theme was generative AI, with full creative freedom to interpret it, reflecting the importance of diverse, human-centred narratives around AI.


	Google Deepmind Team: Gabriella Pearl,&#38;nbsp;Ross West, Emma Yousif,&#38;nbsp;Katie McAtackney 
Animation &#38;amp; Direction: Winston Duke
Music: Ryan Campos




&#38;nbsp;


&#38;nbsp; &#38;nbsp; 




&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d4973f5b993f6a4e629f35c25803942489eeb3d0c31d33ea70ca235ec2086b66/Google-Deepmind-GenAI-WinstonDuke-Image-01.jpg" data-mid="215789063" border="0"  src="https://freight.cargo.site/w/1000/i/d4973f5b993f6a4e629f35c25803942489eeb3d0c31d33ea70ca235ec2086b66/Google-Deepmind-GenAI-WinstonDuke-Image-01.jpg" /&#62;The aim was to create a visual narrative depicting generative AI from user input to output, distilling a rather complex subject into a digestible form. With a simple play on words &#38;nbsp;the idea became ‘What if we replaced a sunflower’s bloom with an actual sun?’.
&#38;nbsp;

&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/f48e00e10b90ea346f351062f6438790ebec60fb05a85baf9501aee74395a21e/Google-Deepmind-GenAI-WinstonDuke-Image-02.jpg" data-mid="215789064" border="0"  src="https://freight.cargo.site/w/1000/i/f48e00e10b90ea346f351062f6438790ebec60fb05a85baf9501aee74395a21e/Google-Deepmind-GenAI-WinstonDuke-Image-02.jpg" /&#62;&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/df4f657caaebc5bddefc73e6734b6b7669ad60585362a17f8abbd9b3b483b9f9/Google-Deepmind-GenAI-WinstonDuke-Image-03.jpg" data-mid="215789065" border="0"  src="https://freight.cargo.site/w/1000/i/df4f657caaebc5bddefc73e6734b6b7669ad60585362a17f8abbd9b3b483b9f9/Google-Deepmind-GenAI-WinstonDuke-Image-03.jpg" /&#62;From the beginning selection of keywords, pictures or phrases, moving to a wink at the inner technical workings of how generative ai links information together and finally the resulting media generated, the hope with this piece is to show that implausible ideas can come to life.

&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/2739de160fe8874e619e5ac0448ae299213e2074f5575c26805f105979b312ae/Google-Deepmind-GenAI-WinstonDuke-Image-04.jpg" data-mid="215789066" border="0"  src="https://freight.cargo.site/w/1000/i/2739de160fe8874e619e5ac0448ae299213e2074f5575c26805f105979b312ae/Google-Deepmind-GenAI-WinstonDuke-Image-04.jpg" /&#62;



&#38;nbsp; &#38;nbsp; 

</description>
		
	</item>
		
		
	<item>
		<title>Bite Back</title>
				
		<link>https://winstonduke.com/Bite-Back</link>

		<pubDate>Tue, 23 Jul 2024 09:32:36 +0000</pubDate>

		<dc:creator>Winston Duke</dc:creator>

		<guid isPermaLink="true">https://winstonduke.com/Bite-Back</guid>

		<description>
	
Bite Back is a youth activist movement challenging a food system that’s been set up to fool us all. In a landscape where 15 billion online junk food ads bombard people every year, Bite Back needed to cut through, call out and fight huge corporations with huge budgets and little accountability. This refreshed identity takes the common typefaces, colours and highly saturated photography styles found in so much junk food marketing, sticks them all in a blender and puts them in the hands of young people as a tool for progress.

	Design Direction: Wolff OlinsExecutive Creative Director: Emma BarratExecutive Strategy Director: David Stevens

Associate Creative Director: Joe WaterfieldDesigners: Max Zimmer, Jamilya Kulambayeva, Luca Di Lorenzo
Engagement Manager: Alexander Lewis
Creative Strategist: Franc Falco
Motion/Animation: Winston Duke, Animade





&#38;nbsp;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3ff948a6491eb47ff12c35bd47e3a80c374c3fe1414766722066ab63865d9d24/BB_Case-Study-Logo-Bite_1920x1080.gif" data-mid="215785167" border="0"  src="https://freight.cargo.site/w/1000/i/3ff948a6491eb47ff12c35bd47e3a80c374c3fe1414766722066ab63865d9d24/BB_Case-Study-Logo-Bite_1920x1080.gif" /&#62;&#60;img width="1920" height="1074" width_o="1920" height_o="1074" data-src="https://freight.cargo.site/t/original/i/d76d178bfffa2196dc8915645d01bd330ccdd1a35cc2fc87f1cafce7a21a1c40/Biteback-Lockups.gif" data-mid="243477546" border="0"  src="https://freight.cargo.site/w/1000/i/d76d178bfffa2196dc8915645d01bd330ccdd1a35cc2fc87f1cafce7a21a1c40/Biteback-Lockups.gif" /&#62;


&#38;nbsp; &#38;nbsp; 

&#38;nbsp; &#38;nbsp; 


&#38;nbsp; &#38;nbsp; 



&#38;nbsp; &#38;nbsp; 



Initial Mouth Explores
&#60;img width="1920" height="1074" width_o="1920" height_o="1074" data-src="https://freight.cargo.site/t/original/i/ba1cdabc2219c06548939625f103f2d45b4c85bb574b51a85b7ccd6d5d592dac/Mouth-examples.gif" data-mid="243482072" border="0"  src="https://freight.cargo.site/w/1000/i/ba1cdabc2219c06548939625f103f2d45b4c85bb574b51a85b7ccd6d5d592dac/Mouth-examples.gif" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Wolff Olins: Our Approach</title>
				
		<link>https://winstonduke.com/Wolff-Olins-Our-Approach</link>

		<pubDate>Tue, 23 Jul 2024 09:30:36 +0000</pubDate>

		<dc:creator>Winston Duke</dc:creator>

		<guid isPermaLink="true">https://winstonduke.com/Wolff-Olins-Our-Approach</guid>

		<description>
	
Wolff Olins looked to freshen up their look and feel, accompanied by a set of quirky animations that looked to shed light on their offerings, split into brand, culture and experience.

	Creative: Wolff Olins
Animation: Winston Duke




&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f583039e44aa9cdf6a19fd985d1f8927e990d1ec0c25667781a3f46dfd3d4326/WO_Brand.gif" data-mid="215635646" border="0"  src="https://freight.cargo.site/w/1000/i/f583039e44aa9cdf6a19fd985d1f8927e990d1ec0c25667781a3f46dfd3d4326/WO_Brand.gif" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a686341cf7af6d9590c2b1650121a68a0938870d3d411a2922ce9a14949bd33e/WO_Culture.gif" data-mid="215635650" border="0"  src="https://freight.cargo.site/w/1000/i/a686341cf7af6d9590c2b1650121a68a0938870d3d411a2922ce9a14949bd33e/WO_Culture.gif" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0485de8ad00e38f37651d7a720f34a59aa6d8a715b442cda80f2bd6a38499adc/WO_Experience.gif" data-mid="215635652" border="0"  src="https://freight.cargo.site/w/1000/i/0485de8ad00e38f37651d7a720f34a59aa6d8a715b442cda80f2bd6a38499adc/WO_Experience.gif" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Lifelongfiction</title>
				
		<link>https://winstonduke.com/Lifelongfiction</link>

		<pubDate>Sun, 15 May 2022 20:06:04 +0000</pubDate>

		<dc:creator>Winston Duke</dc:creator>

		<guid isPermaLink="true">https://winstonduke.com/Lifelongfiction</guid>

		<description>
	
Lifelongfiction was an ongoing exploration into abstraction and organic form. What began in 2016 as a small experiment in cell animation gradually evolved into a sustained personal practice, a space for curiosity, development, and artistic release. The project serves as a quiet reminder to keep making, refining, and returning to ideas, without hesitation or fear of exposing them.
	2016-2021
Full archive:&#38;nbsp;lifelongfiction.com

&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1b9051a1c05b4ab5220f3a1851d6cd4973e58262aad67e85bec1dc1c5f52923e/tumblr_09581ee0a28ff9ffeb490a99ba817258_839b967a_1280.gif" data-mid="157043034" border="0"  src="https://freight.cargo.site/w/1000/i/1b9051a1c05b4ab5220f3a1851d6cd4973e58262aad67e85bec1dc1c5f52923e/tumblr_09581ee0a28ff9ffeb490a99ba817258_839b967a_1280.gif" /&#62;
&#60;img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/45d0b1a64d430ce65f8d0f039649ed67325e80600aeee282def839fac6d68fa3/tumblr_p1wa84VgUu1u5zggjo1_640.gif" data-mid="157044077" border="0"  src="https://freight.cargo.site/w/640/i/45d0b1a64d430ce65f8d0f039649ed67325e80600aeee282def839fac6d68fa3/tumblr_p1wa84VgUu1u5zggjo1_640.gif" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/06d332b49370b6fd5ae1e3b316977dd10a7493aed4f25c866523db00dc284aa9/tumblr_90c9a504b8c7ae8ecbf6ecced85b001d_4eb161c3_1280.gif" data-mid="157042698" border="0"  src="https://freight.cargo.site/w/1000/i/06d332b49370b6fd5ae1e3b316977dd10a7493aed4f25c866523db00dc284aa9/tumblr_90c9a504b8c7ae8ecbf6ecced85b001d_4eb161c3_1280.gif" /&#62;
&#60;img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/99c03bd52a53ebcb9c00efd3e0b84de03365d544f489de1261dbceb631884d1a/tumblr_ok8xacytox1u5zggjo1_500.gif" data-mid="157043495" border="0"  src="https://freight.cargo.site/w/500/i/99c03bd52a53ebcb9c00efd3e0b84de03365d544f489de1261dbceb631884d1a/tumblr_ok8xacytox1u5zggjo1_500.gif" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c51310be3e79fbe6ed9689c85ba6b307d945ee05084895842c4cc480097f1ab0/tumblr_4614f030af767f334150e944f03cfca2_782e886a_1280.gif" data-mid="157044092" border="0"  src="https://freight.cargo.site/w/1000/i/c51310be3e79fbe6ed9689c85ba6b307d945ee05084895842c4cc480097f1ab0/tumblr_4614f030af767f334150e944f03cfca2_782e886a_1280.gif" /&#62;
&#60;img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/4f0a9ec69f1d126aefb599f86728edeef781dc698d36f3e91ffa6070cbaf611c/tumblr_pqopeqsP6Q1u5zggjo1_640.gif" data-mid="157043504" border="0"  src="https://freight.cargo.site/w/640/i/4f0a9ec69f1d126aefb599f86728edeef781dc698d36f3e91ffa6070cbaf611c/tumblr_pqopeqsP6Q1u5zggjo1_640.gif" /&#62;
&#60;img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/e4d1532b79388b015f0333ccbaf46231b0e17c7c83234d28e15bd777b416f048/tumblr_p69vpdNFly1u5zggjo1_1280.gif" data-mid="157043501" border="0"  src="https://freight.cargo.site/w/1000/i/e4d1532b79388b015f0333ccbaf46231b0e17c7c83234d28e15bd777b416f048/tumblr_p69vpdNFly1u5zggjo1_1280.gif" /&#62;
&#60;img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/2ae30104bdd684e47a856a293490e89bf2849b471330f4f5fdffb1a768a7e703/tumblr_5156b23ef270994333da8a91ed32252f_c8fddfa7_640.gif" data-mid="157042681" border="0"  src="https://freight.cargo.site/w/640/i/2ae30104bdd684e47a856a293490e89bf2849b471330f4f5fdffb1a768a7e703/tumblr_5156b23ef270994333da8a91ed32252f_c8fddfa7_640.gif" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/44a24dd251c292b885d1e38fc8495e7888a9bac2305986307872fe4364c715a3/tumblr_c53b630e6a7a5cc772a546bb9d4a57b7_dd289cb4_1280.gif" data-mid="157042877" border="0"  src="https://freight.cargo.site/w/1000/i/44a24dd251c292b885d1e38fc8495e7888a9bac2305986307872fe4364c715a3/tumblr_c53b630e6a7a5cc772a546bb9d4a57b7_dd289cb4_1280.gif" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Xpeng</title>
				
		<link>https://winstonduke.com/Xpeng</link>

		<pubDate>Tue, 23 Jul 2024 09:38:16 +0000</pubDate>

		<dc:creator>Winston Duke</dc:creator>

		<guid isPermaLink="true">https://winstonduke.com/Xpeng</guid>

		<description>
	
XPENG, a pioneer in cutting-edge mobility solutions, from futuristic flying car concepts to state-of-the-art AI and laser technology for autonomous driving, required a distinctive brand identity. In a rapidly expanding market crowded with similar electric vehicle brands, XPENG needed to stand out.


	Design Direction: Wolff OlinsMotion Design: Winston Duke, Étienne Godiard

Creative Director: Stewart Davis, Associate Creative Director: Scott Townsin
Senior Strategy Director: Jocelyn Turlan
Senior Strategist: Milan Kendall Shah
Creative Specialist: Franc Falco
Program Director: Ioana Boldor
Xpeng, Head of Marketing: Summer Ji






&#38;nbsp; &#38;nbsp; 

Wolff Olins partnered with XPENG to develop a brand platform that would position the company as a people-centric intelligent mobility provider, shifting focus from traditional automotive norms to align with the modern, youthful, and innovative spirit of lifestyle technology, enabling XPENG to expand its reach beyond China.


&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/51542113bab107fe9b26dd7601ecf2b5ccc0d5c9d43949ae54a7a6ca8a7b5201/5.gif" data-mid="215753290" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/51542113bab107fe9b26dd7601ecf2b5ccc0d5c9d43949ae54a7a6ca8a7b5201/5.gif" /&#62;.&#38;nbsp; &#38;nbsp;&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/99f7b6ab51f483a60d55de8fd391868231a4e2acf70be4ebba925563398c5367/6.gif" data-mid="215753291" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/99f7b6ab51f483a60d55de8fd391868231a4e2acf70be4ebba925563398c5367/6.gif" /&#62;



&#38;nbsp; &#38;nbsp; 

Leveraging the distinctive "X" in the XPENG name, we crafted a brand identity inspired by LiDAR technology. Like LiDAR, the identity is adaptable and forward-thinking, offering a precise visual system that seamlessly integrates into daily life. This responsive and intuitive world of Xs creates a unique brand experience.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/afb422a2dc53ce64d9213c3d68cc8eba558ebde142e9d11708715f641efcc38f/X_PENG_TOUCH.gif" data-mid="215754247" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/afb422a2dc53ce64d9213c3d68cc8eba558ebde142e9d11708715f641efcc38f/X_PENG_TOUCH.gif" /&#62;&#38;nbsp;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8f306790771bd82bc06e58623fb7ed4f7421ff3a83fffa50ba03995c573330f2/X_PENG_AUDIOWAVE.gif" data-mid="215754329" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/8f306790771bd82bc06e58623fb7ed4f7421ff3a83fffa50ba03995c573330f2/X_PENG_AUDIOWAVE.gif" /&#62;


&#38;nbsp; &#38;nbsp; 



&#38;nbsp;  &#38;nbsp;
Explorations

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/890627550befdd154dd7b74edc39a44785ab5b9a2360f44dafa32345af382e2f/XPENG_Logo_Animation_End-02.gif" data-mid="215754851" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/890627550befdd154dd7b74edc39a44785ab5b9a2360f44dafa32345af382e2f/XPENG_Logo_Animation_End-02.gif" /&#62;&#38;nbsp; &#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/87b4c953a1a90eb18d16de24b5532bc69ecec03aa7b1a5cb9425ce68e5d6e7ae/X_PENG_02_EXPLORATION_01_WHITE.gif" data-mid="215754933" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/87b4c953a1a90eb18d16de24b5532bc69ecec03aa7b1a5cb9425ce68e5d6e7ae/X_PENG_02_EXPLORATION_01_WHITE.gif" /&#62; &#38;nbsp;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/93fd0eafaae0ddf3b7caee201e875af3bc972bc09ce61a21cfff1a5f1292cfec/X_PENG_02_EXPLORATION_10.gif" data-mid="215755022" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/93fd0eafaae0ddf3b7caee201e875af3bc972bc09ce61a21cfff1a5f1292cfec/X_PENG_02_EXPLORATION_10.gif" /&#62;
&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/76b43897be4368d28a898c5799c200a357cb0f7b7f4a1e166bcdee0dc09a8b52/X_PENG_02EXPLORATION_06.gif" data-mid="215755076" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/76b43897be4368d28a898c5799c200a357cb0f7b7f4a1e166bcdee0dc09a8b52/X_PENG_02EXPLORATION_06.gif" /&#62; &#38;nbsp;&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/d7ee3112510937fde30778b8b62729ae9c9eb12adbb5b5936f3c5e5597d4b0c5/X_PENG_02EXPLORATION_01.gif" data-mid="215755087" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/d7ee3112510937fde30778b8b62729ae9c9eb12adbb5b5936f3c5e5597d4b0c5/X_PENG_02EXPLORATION_01.gif" /&#62; &#38;nbsp;&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/2bab6aecdf0589ad8b402fa72fd7755edc562c652d01783777cb0cd7f7c5a0f2/X_PENG_02EXPLORATION_03.gif" data-mid="215755119" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/2bab6aecdf0589ad8b402fa72fd7755edc562c652d01783777cb0cd7f7c5a0f2/X_PENG_02EXPLORATION_03.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/acb605d1c7b7195291d7a716d788d507faa5eff65632371279f23a65f04e7039/X_PENG_EXPLORATION_03.gif" data-mid="215755197" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/acb605d1c7b7195291d7a716d788d507faa5eff65632371279f23a65f04e7039/X_PENG_EXPLORATION_03.gif" /&#62;&#38;nbsp;&#38;nbsp;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/897ec2192882b0669a897784a5ac08315a4e11e37889b7af410d88d3f4f11ae4/X_PENG_LOGO_03.gif" data-mid="215755225" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/897ec2192882b0669a897784a5ac08315a4e11e37889b7af410d88d3f4f11ae4/X_PENG_LOGO_03.gif" /&#62; &#38;nbsp;&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/3695c56d3a532e3bf163ed9f2d85c19922de58ff22388cbd2f2313afa806c828/X_PENG_EXPLORATION_02.gif" data-mid="215756184" border="0" data-scale="29" src="https://freight.cargo.site/w/960/i/3695c56d3a532e3bf163ed9f2d85c19922de58ff22388cbd2f2313afa806c828/X_PENG_EXPLORATION_02.gif" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Burger King: New Look Anthem</title>
				
		<link>https://winstonduke.com/Burger-King-New-Look-Anthem</link>

		<pubDate>Sun, 15 May 2022 11:44:08 +0000</pubDate>

		<dc:creator>Winston Duke</dc:creator>

		<guid isPermaLink="true">https://winstonduke.com/Burger-King-New-Look-Anthem</guid>

		<description>
	
In 2019, Burger King approached JKR to undertake a brand transformation following the removal of artificial additives from its menu. What began as an effort to shift perceptions around food quality, sustainability, and taste evolved into a comprehensive brand overhaul. I worked closely with the motion team, using the bold new illustration style as a foundation to develop a motion identity and brand film that unveiled the refreshed brand in full.


	Design Direction: Jones Knowles Ritchie
Head of Motion: Dan Kennington
Animation: Winston Duke, Chris Frost






&#38;nbsp; &#38;nbsp; 



&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/9edaf2171144f1517c5c1d7be71e724630fd50119415fada451f1281b272cdcc/BURGER_KING_LOGO_V2_NO_TAGLINE.gif" data-mid="144950740" border="0"  src="https://freight.cargo.site/w/1000/i/9edaf2171144f1517c5c1d7be71e724630fd50119415fada451f1281b272cdcc/BURGER_KING_LOGO_V2_NO_TAGLINE.gif" /&#62;
&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/72beb304b785a7ed66efbe156cc06fddd29ef782f835992d4304e2e328b7821f/BURGER_KING_LOGO_V1_NO_TAGLINE.gif" data-mid="144950741" border="0"  src="https://freight.cargo.site/w/1000/i/72beb304b785a7ed66efbe156cc06fddd29ef782f835992d4304e2e328b7821f/BURGER_KING_LOGO_V1_NO_TAGLINE.gif" /&#62;
&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/455699a609b3ddca2aee60c429f40a82b00429f67385880dcb6e35adff66caa4/BURGER_KING_LOGO_NO_TAGLINE_TR.gif" data-mid="144949467" border="0"  src="https://freight.cargo.site/w/1000/i/455699a609b3ddca2aee60c429f40a82b00429f67385880dcb6e35adff66caa4/BURGER_KING_LOGO_NO_TAGLINE_TR.gif" /&#62;
&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/6d5a33b037dc5de60a4d147583d81d01d09969ec24421fcd4f06bb93bc001b06/BK_LOGO_REVEAL_INGREDIENTS_NO_SCALE_TAGLINE_TR_2.gif" data-mid="144949554" border="0"  src="https://freight.cargo.site/w/1000/i/6d5a33b037dc5de60a4d147583d81d01d09969ec24421fcd4f06bb93bc001b06/BK_LOGO_REVEAL_INGREDIENTS_NO_SCALE_TAGLINE_TR_2.gif" /&#62;
&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/b08e0669332613199d95e0df21d7fd5d48b391cfc023952834f08b940bcca16c/BK_BURGER_LINES_NO_TAGLINE.gif" data-mid="144950742" border="0"  src="https://freight.cargo.site/w/1000/i/b08e0669332613199d95e0df21d7fd5d48b391cfc023952834f08b940bcca16c/BK_BURGER_LINES_NO_TAGLINE.gif" /&#62;
&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/aca6ed7f1c0364436b6c4ce6c0b74191dd5e63e747715695d76a4300b6407ba0/BK_LINES_FLAMEGRILLED_LINES_NO_TAGLINE.gif" data-mid="144949353" border="0"  src="https://freight.cargo.site/w/1000/i/aca6ed7f1c0364436b6c4ce6c0b74191dd5e63e747715695d76a4300b6407ba0/BK_LINES_FLAMEGRILLED_LINES_NO_TAGLINE.gif" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Young Ones 2021</title>
				
		<link>https://winstonduke.com/Young-Ones-2021</link>

		<pubDate>Sun, 15 May 2022 11:44:10 +0000</pubDate>

		<dc:creator>Winston Duke</dc:creator>

		<guid isPermaLink="true">https://winstonduke.com/Young-Ones-2021</guid>

		<description>
	
A playful rebrand for The One Club’s Young Ones, a global competition dedicated to identifying emerging talent across the creative disciplines. The project included a brand film and a series of social assets, brought to life through expressive characters that reflect the diversity and energy of a rapidly expanding creative community.
	Design Direction: Alec Tear
Animation: Winston Duke




&#38;nbsp; &#38;nbsp; 



&#38;nbsp; &#38;nbsp; 




</description>
		
	</item>
		
		
	<item>
		<title>Superrare RARE</title>
				
		<link>https://winstonduke.com/Superrare-RARE</link>

		<pubDate>Sun, 15 May 2022 11:44:10 +0000</pubDate>

		<dc:creator>Winston Duke</dc:creator>

		<guid isPermaLink="true">https://winstonduke.com/Superrare-RARE</guid>

		<description>
	The announcement of $RARE, Superrare’s curation token was their first approach towards bridging digital artists, collector and the outer community.&#38;nbsp;
I was tasked with creating animations for this announcement which illustrate how the team planned to approach developing the community moving forward for example, Governance through the $RARE token, A DAO (Decentralised Autonomous Organisation) and token allocation to artists within the community. 
You can find out more by visiting:https://superrare.com/rare


	Creative direction: Mike Deal &#38;amp; Nicholas Sanchez
Animation: Winston Duke


&#60;img width="1080" height="810" width_o="1080" height_o="810" data-src="https://freight.cargo.site/t/original/i/51124396e31a736c2b0eb58401a89696d91e24982641fd328d3a9c757795552a/SR_WEB_ANIM_SOVEREIGN_ARTIST_REMAPPED.gif" data-mid="156683742" border="0"  src="https://freight.cargo.site/w/1000/i/51124396e31a736c2b0eb58401a89696d91e24982641fd328d3a9c757795552a/SR_WEB_ANIM_SOVEREIGN_ARTIST_REMAPPED.gif" /&#62;
&#60;img width="1080" height="810" width_o="1080" height_o="810" data-src="https://freight.cargo.site/t/original/i/7047231d6655a1ada8f611a73900bb88494e84e92b3515de1b325da811190bd3/SR_WEB_ANIM_SUPPERARE_INTERNET_OF_ART.gif" data-mid="156858120" border="0"  src="https://freight.cargo.site/w/1000/i/7047231d6655a1ada8f611a73900bb88494e84e92b3515de1b325da811190bd3/SR_WEB_ANIM_SUPPERARE_INTERNET_OF_ART.gif" /&#62;
&#60;img width="1080" height="810" width_o="1080" height_o="810" data-src="https://freight.cargo.site/t/original/i/c5d225b03c7ded9d66ecc4eed609a91a6a31a559ef769531720a9dba95dafd2a/SR_WEB_ANIM_SUPERRARE_GIFTING.gif" data-mid="156858042" border="0"  src="https://freight.cargo.site/w/1000/i/c5d225b03c7ded9d66ecc4eed609a91a6a31a559ef769531720a9dba95dafd2a/SR_WEB_ANIM_SUPERRARE_GIFTING.gif" /&#62;
&#60;img width="1080" height="810" width_o="1080" height_o="810" data-src="https://freight.cargo.site/t/original/i/fa94dfe246599f971ce632ecfbe21387fa9585b23a148d1cfbac42aea7f6d646/SR_WEB_ANIM_SUPPERARE_COIN_4_3.gif" data-mid="156858044" border="0"  src="https://freight.cargo.site/w/1000/i/fa94dfe246599f971ce632ecfbe21387fa9585b23a148d1cfbac42aea7f6d646/SR_WEB_ANIM_SUPPERARE_COIN_4_3.gif" /&#62;
&#60;img width="1080" height="810" width_o="1080" height_o="810" data-src="https://freight.cargo.site/t/original/i/6bc9b5c43f3c5dda6f1081980a7a7c1e639030b6c6f50775a5a26a16eb52efb8/SR_WEB_ANIM_SUPPERARE_CURATION_COMMUNITY.gif" data-mid="156858045" border="0"  src="https://freight.cargo.site/w/1000/i/6bc9b5c43f3c5dda6f1081980a7a7c1e639030b6c6f50775a5a26a16eb52efb8/SR_WEB_ANIM_SUPPERARE_CURATION_COMMUNITY.gif" /&#62;
&#60;img width="1080" height="810" width_o="1080" height_o="810" data-src="https://freight.cargo.site/t/original/i/9adcfe81be6b8940b601f433b8155dfe1bde65792efe75651341b39191c6ffb2/SR_WEB_ANIM_SUPPERARE_DECENTRALISATION.gif" data-mid="156858046" border="0"  src="https://freight.cargo.site/w/1000/i/9adcfe81be6b8940b601f433b8155dfe1bde65792efe75651341b39191c6ffb2/SR_WEB_ANIM_SUPPERARE_DECENTRALISATION.gif" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>K.N.I.V.E.S</title>
				
		<link>https://winstonduke.com/K-N-I-V-E-S</link>

		<pubDate>Sun, 15 May 2022 19:39:57 +0000</pubDate>

		<dc:creator>Winston Duke</dc:creator>

		<guid isPermaLink="true">https://winstonduke.com/K-N-I-V-E-S</guid>

		<description>
	
An animated interpretation of Know V.A.’s artwork for the release Hibernation. The project involved bringing the original visuals to life for use across social platforms, as well as creating a looping animation for Spotify, appearing whenever listeners viewed or played the track on mobile.


	Artists: Know V.A.
Animation: Winston Duke
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4b7d18c43bf80ebf60ba3e08fe2c86c9c85ddee8124443b6b13f96814eb99d55/VA_HIBERNATION_16-9.gif" data-mid="142667021" border="0"  src="https://freight.cargo.site/w/1000/i/4b7d18c43bf80ebf60ba3e08fe2c86c9c85ddee8124443b6b13f96814eb99d55/VA_HIBERNATION_16-9.gif" /&#62;</description>
		
	</item>
		
	</channel>
</rss>